And when it no longer reflects your organization’s growth or impact, it can quietly send the wrong signal to donors, partners, and your community.
This free logo audit gives you clarity — no pressure, no pitch, no strings attached — just expert insight you can use to share with your team and decide what comes next.
Fill out the form below and I’ll personally review your logo. You’ll also receive occasional emails from Heart Spark Design. You can unsubscribe anytime.
This free logo audit is only available to nonprofit organizations and charities. I review as many requests as my schedule allows.
You know there’s more potential in your logo.
You just aren’t sure what it needs, how to change it, or whether it’s worth bringing up to the team again (especially when it just fires off a bunch of opinions!)
You’ll get an experienced, nonprofit-focused perspective on what’s working, what’s holding your brand back, and what direction actually makes sense next before you invest time, money, or the energy to start those internal discussions!
Hi, I’m Lauren! Founder of Heart Spark Design and a nonprofit branding expert with 16+ years of experience.
I’ve helped nonprofits across the U.S. move from outdated, DIY branding to visuals that feel clear, credible, and ready to grow with them for years to come.
🧡 This free logo audit is how many organizations begin working with me. I’ll review your logo, share what’s working, and be honest about what’s holding it back including whether a full brand refresh would help you reach your goals.
“Thank you for doing this Lauren. I really appreciate it and your suggestions.”
– Margaret S.
“This is incredibly helpful feedback! I think your insight is spot on.”
– Shannon M.
This isn’t about being told your logo is “bad.”
It’s about finally being able to see it clearly.
A personalized Loom video walking through your logo
With your audit, you’ll receive:
Clear next step whether small tweaks or a full refresh would serve you best
Lauren’s top 3 recommendations for improvement (and why they matter)
Share Lauren’s feedback with your internal team
And because this is a video, you can:
Use it to align conversations about what’s next for your brand
Walk through it with your board or leadership team
Most nonprofits don’t come to me knowing exactly what they need.
They come with a hunch.
A sense that their brand could be stronger.
And a lot of unanswered questions.
The Free Logo Audit helps you:
Put language around what’s feeling “off”
Understand the potential you’re sensing
Decide whether professional support (like the Brand Level-Up) is the right move as your organization grows
If it is, you’ll know why.
If it’s not, you’ll still walk away with a clearer vision for your brand than when you started!
Fill out the short form with your contact info and a link to your logo or website.
Within two business days, I personally review your logo through a nonprofit brand designer’s lens, focused on credibility, clarity, and future growth.
You’ll receive a Loom video with clear insights and next steps delivered straight to your inbox.
In just a few days, you’ll know exactly where your logo stands.
THEY SAID IT BETTER THAN WE COULD
“Wow! Lauren, thank you so much! This is incredibly helpful feedback!
– Shannon M.
What a gift, I think your insight is spot on.”
“Thank you SO much for taking the time to give us such insightful feedback on our logo!
– Quinlan M.
I absolutely love all of the ideas you sent.”
— Don J.
Insightful, practical, and easy to apply. It gave me the confidence to update our logo”
“Lauren’s feedback through the free logo audit was golden —
– Megan G.
Your feedback was spot on, and it was helpful for me to show your video as validation that our logo could definitely be revamped!”
“I watched your video and shared it with two of my co-workers too.
Yes! No hidden catch and no obligation to work together afterward. You can make the changes yourself or choose to continue the convo with me!
You’ll hear from Lauren via email within two business days.
That’s okay! You can still upload the latest file and I’ll gladly share feedback on your progress so far, even if you’re already working with another designer or firm.
Growing nonprofits whose logo no longer reflects their impact, professionalism, or a new direction. You’re looking for clarity and alignment before making brand decisions.
If you’re wondering whether your logo still reflects where your organization is headed (and what your next move should be!) this is a thoughtful place to start.
Get expert feedback you can share with your team, discuss internally, and build from as you grow.