At HeartSpark, we believe in being as transparent about pricing as possible. Your estimate includes the entire project cost, including any subcontractor costs, software we use to create and manage the project, as well as taxes. You’ll have one flat rate with a clear payment schedule. 

That being said, here are a few additional costs that are outside of our scope of work, but may be necessary to complete your project. We’ll talk through these add-ons before any costs are incurred, but it’s important to be aware of them for general website setup and maintenance: 

• Focus Groups
• Naming & Taglines
• Messaging Toolkit
• Copywriting
• Photography & Videography
• Website Platform Subscription
• Domain and SSL Certificate (Webflow and WordPress)
• Online Donation Tools
• WordPress Page Builder
• Translation Software
• Search Engine Optimization (SEO)

Getting board buy-in and approval for a brand and website redesign is essential – and can actually get your team excited about the process. Start by clearly outlining the necessity, linking it your organizational goals and review success stories from comparable nonprofits. Present a comprehensive plan, detailing the budget, resource allocation, and a roadmap for implementation. Involve key stakeholders early on, address potential risks, and emphasize the positive impact on donors, volunteers, and the community. Illustrate a well-considered approach that aligns with the organization’s strategic objectives.

We get it, things change or a new need may popup. If there’s an unexpected change to the project, Lauren will let you know of the need for a change order. She’ll then provide an estimate, email you a link to the detailed tasks and costs, then request your approval before any costs are incurred. After the change order is approved, we’ll split up payments over the subsequent invoices. 

There are hard costs to owning a website, such as domain registration, SSL certificate, and CMS subscription costs. We’ll make sure your website is running smoothly 2-4 weeks after launch (depending on your package), but we do not have any ongoing maintenance or support costs.

Branding and website design are often made to feel intimidating, and they shouldn’t be. We seize every opportunity to teach clients, so you’ll feel confident using your new brand and updating your website. Lauren’s goal is that you never feel dependent on your agency to make updates or locked out of your website, so we’ll train you and your team how to update and maintain the website over time. 

Of course Lauren is happy to answer any questions you have and can connect you with other vendors who offer maintenance plans. 

HeartSpark Design is 100% dedicated to serving nonprofits, so the pricing we share is the best rate we can give. However, you can save on budget by opting for reducing the amount of design options or number of revisions. 

We’re a small remote team that only takes on a handful of clients at a time, running very nimble on purpose. 

Of course! Check out our recent nonprofit branding and design work here.

HeartSpark stakes our claims with confidence and conviction, sharing research and case studies to back it all up. Having designed for major for-profit brands and many nonprofits, Lauren knows how to create brands that will work for years to come, and can explain in detail what great design entails—always with the goal to teach, never to judge.