10 Places to Update Your Logo After Launch (Checklist with 2024 Image Sizes)
-
Lauren Atherton
It’s launch day for your new logo and website!
But instead of celebrating, you’re fielding emails and pings about the old logo still showing up on Facebook, YouTube, or even email signatures. You’ve spent hours updating your logo in as many places as possible, but have you covered them all?
Start with a folder of your full logo family
Many nonprofits only have one or two versions in flat formats like JPG or PNG, so before you wrap up with your designer, confirm you have a complete set of logo files to cover every possible use case. Also, be sure you have white and black versions of your logo for flexibility!
Here’s what you need in your logo family:
- AI: Adobe’s editable vector format; ideal for scaling and editing the original logo file.
- EPS: Flattened vector format for print; scalable to any size.
- SVG: Perfect for digital use; scales without loss of quality.
- JPG: Great for digital or print, but includes a white background.
- PNG: Versatile for digital/print; has a transparent background.
- (Optional) ICO: For your website favicon.
Your designer is responsible for giving you usable files and should offer a folder with the complete logo family. However, they are not responsible for generated images for each of these sizes or updating your logo across every platform. I’d highly recommend you use Canva to make these images. They have preset artboards that’ll make it super easy for you to generate and download the images you need!
Key Terms to Know:
- px: Pixels; used to define dimensions.
- PPI: Pixels per inch; refers to image quality.
- Vector: Scalable without losing quality.
- HEX: Your brand’s color code for digital use.
10 Places to Update Your Logo After a Brand Redesign (With File Types and Recommended Sizes)
Here’s your go-to checklist for updating your brand across all platforms, both external and internal. While some may not apply to your nonprofit, this comprehensive list ensures your brand remains consistent everywhere.
Now there is some nuance to these directions – in most cases you’ll want to use your full logo on a transparent background, but in some cases (like social media profiles) I recommend using your new icon alone against an accent color to grab attention. Think about how small the logo will be in context and resize your logo – or simplify it – accordingly!
- Website
- Favicon:
- Size: 32×32 px
- File Type: PNG or ICO (transparent background)
- Main Menu:
- Size: 250×100 px
- File Type: PNG (transparent background), SVG for scalable vector
- Footer:
- Size: 150×50 px or 200×80 px
- File Type: PNG (transparent background), SVG for scalable vector
- Mobile Header:
- Size: 100×50 px
- File Type: PNG (transparent background)
- Social Sharing Preview Image:
- Size: 1200×630 px
- File Type: JPG (optimized for faster load time when shared)
- Favicon:
- Social Media
- Facebook Profile Picture:
- Size: 2048 x 2048 px
- File Type: PNG (preferred), JPG
- Facebook Cover Photo:
- Size: 820×312 px
- File Type: JPG (high quality)
- Instagram Profile Picture:
- Size: 320×320 px
- File Type: PNG (preferred), JPG
- X Profile Picture:
- Size: 400×400 px
- File Type: PNG (preferred), JPG
- X Header:
- Size: 1500×500 px
- File Type: JPG (high quality), PNG
- LinkedIn Company Profile Picture:
- Size: 300×300 px
- File Type: PNG (preferred), JPG
- LinkedIn Company Banner:
- Size: 1128×191 px
- File Type: JPG (high quality), PNG
- YouTube Profile Picture:
- Size: 800×800 px
- File Type: PNG (preferred), JPG
- YouTube Video Thumbnails:
- Size: 2560×1440 px
- File Type: JPG (high quality)
- Facebook Profile Picture:
- Email Marketing
- Email Header:
- Size: 600×200 px or 600×400 px
- File Type: PNG (preferred for clarity), JPG
- Email Signature Logo:
- Size: 300×100 px
- File Type: PNG (transparent background)
- Email Header:
- Business Listings & Directories
- Google My Business Profile:
- Size: 250×250 px
- File Type: PNG (preferred), JPG
- Yelp Profile Logo:
- Size: 250×250 px
- File Type: PNG (preferred), JPG
- Bing Places:
- Size: 250×250 px
- File Type: PNG (preferred), JPG
- GuideStar/Candid Profile:
- Size: 160×160 px or larger
- File Type: PNG (preferred), JPG
- Google My Business Profile:
- Printed Materials
- Business Cards:
- Size: High-resolution vector file (300 PPI)
- File Type: EPS (preferred for printing), SVG, AI
- Letterhead:
- Size: 300 PPI (500×200 px for logo area)
- File Type: EPS, SVG, or AI (vector for printing), PNG for digital
- Brochures/Flyers:
- Size: 300 PPI
- File Type: EPS, SVG, or AI (vector for printing)
- Thank You Notes
- Size: 300 PPI
- Business Cards:
- Presentation & Document Templates
- PowerPoint/Google Slides Template:
- Size: 300×300 px
- File Type: PNG (transparent background), SVG (scalable vector)
- Word/Google Docs Template:
- Size: 300×100 px
- File Type: PNG (transparent background)
- PowerPoint/Google Slides Template:
- Canva Brand Kit
- Logos:
- Size: 500×500 px or larger
- File Type: SVG (preferred for scaling and will allow you to change logo colors within a design, so you don’t have to upload all your color variations!)
- Brand Colors & Fonts:
- Add the exact HEX codes for your brand colors
- Upload the fonts or select from Canva’s available fonts that match your brand style
- Logos:
- Merchandise
- T-Shirts, Mugs, etc.:
- Size: High-resolution vector file (300 PPI or higher)
- File Type: EPS (preferred for printing) or SVG
- T-Shirts, Mugs, etc.:
- Client Portals and Tools
- CRM (e.g., Bloomerang, Salesforce, etc.):
- Size: 300×300 px or larger
- File Type: PNG (preferred), JPG
- Online Donation Platforms (e.g., Classy, Fundraise Up, Givebutter):
- Campaign Logo/Primary Logo: 500×500 px or larger (adjust based on platform)
- Favicon: 32×32 px
- Donation Form Logo: 200×200 px or larger
- Fundraiser Pages/Banners: 1200×600 px (for cover/banner images)
- File Type: PNG (preferred for transparency), SVG (scalable for high quality), JPG (for banners)
- Confirmation & Receipt Emails: This should automatically update when you update your campaign or primary logo, but double check!
- Project Management Tools (e.g., Basecamp or Asana):
- Size: 512×512 px
- File Type: PNG (preferred), JPG
- CRM (e.g., Bloomerang, Salesforce, etc.):
- Internal Communications
- Slack/Teams Icon:
- Size: 512×512 px
- File Type: PNG (preferred), JPG
- Intranet Portals:
- Size: Varies, typically 500×200 px
- File Type: PNG (transparent background), JPG
- Slack/Teams Icon:
Finishing Touches: Ensure Your New Logo Shines Everywhere
Before launching your new logo, plan ahead to update it across all platforms so you’re not caught off guard later. By following this checklist and securing a full set of logo files in various formats, you’ll avoid the hassle of inconsistent branding and ensure your audience sees a unified, professional image.
With a logo launch, consider running an announcement campaign or using social media headers to highlight the update. While you might get tired of talking about it, give your followers 4-6 weeks of warm-up, explaining the reasoning behind the change and how this new design will set your organization up for future growth. Be proactive in sharing the rationale and engaging with feedback – your excitement will help drive their enthusiasm too!
From your website and social media to donation platforms, every update strengthens your nonprofit’s mission and identity. Take the time now to ensure you have all the necessary file formats, so your brand is polished and cohesive wherever it appears.
With thoughtful preparation and proactive engagement, your new brand will make a lasting impact, and your supporters will rally the changes with you as the brand heads in a new direction.
Lauren Atherton
Related Resources
For more insights on brand strategy and marketing, explore these articles:
Launch with Confidence: The Ultimate Checklist for Nonprofit Rebrands
Website Maintenance Checklist
