Streamline Your Marketing with These Google Chrome Tools
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Lauren Atherton
As someone who’s been working in the creative industry for over 15 years, I’ve seen how technology has transformed the way we approach marketing and design. Throughout my career, I’ve tested countless tools and platforms to optimize workflows and deliver better results for my clients. Along the way, I’ve discovered a few indispensable resources that I now consider essential to my daily work.
My absolute favorites? Google Chrome extensions. These tiny but powerful tools have saved me so much time and effort, and honestly, I can’t imagine working without them anymore. They simplify complex tasks, from SEO audits to design tweaks, and make it easy to tackle common website challenges with just a few clicks.
If you’re a nonprofit marketer, I know that resources and time are often stretched thin. But with the right tools, you can not only optimize your website for better search engine visibility but also streamline your design process and create a better user experience for your audience. That’s why I’ve put together a list of my top 5 Chrome extensions that will help boost your website’s visibility and rankings, plus 3 bonus design tools I’m sure you’ll love.
Here are my top 5 indispensable Google Chrome extensions to help understand and boost your website’s visibility:
- Checkbot: Checkbot is a website testing tool that can check the health of your web pages with just one click. It can find and report over 50 common website issues related to SEO, page speed, and security.
- MozBar: A functional SEO toolbar, MozBar displays Page Authority, Domain Authority, and Spam Score of any site under each Google search engine result page (SERP).
- Stark Accessibility Checker: The Web Content Accessibility Guidelines (WCAG) sets the standard for accessible web content. This app checks website compliance and recommends quick solutions. Test color contrast and view site for color blindness and blurred vision.
- UberSuggest SEO & Keyword Discovery: Created by Neil Patel – one of the top 10 digital marketers in the world – this app brings together all the tools you need to find keywords, optimize your website, and boost your organic traffic.
- WhatFont: Want to know which fonts are being used on your website or other sites you admire? Just click on the font on any web page to quickly see the font name, size, and color. We use this tool daily!
Plus, here are 3 of my favorite design tools:
- ColorZilla: ColorZilla is a powerful color suite with an advanced eyedropper tool that lets you easily capture any pixel’s color on your screen to use for your own designs. It also keeps a record of your selected colors for easy access later.
- GoFullPage: Capture a seamless full-page screenshot of any website and download it to your computer. This feature is great for reviewing your web pages, planning for a redesign, or gathering design inspiration.
- PageRuler: Measure any page element in pixels. This tool adds a grid to the website, making it easier to determine the width, height, start, and end, labeled with corresponding metrics in pixels.
Once you start using these tools, you’ll quickly realize how much more efficient and effective your workflows become. From improving your site’s SEO to ensuring accessibility and refining design elements, these extensions offer a blend of practicality and creativity.
Whether you’re updating website content or fine-tuning your digital strategy, these tools empower you to take your nonprofit’s digital presence to the next level. Remember, your mission deserves to be seen – and with the right tools, you can make sure it reaches the audience it’s meant for.
Start experimenting with these Chrome extensions, share them with your team, and watch as your website’s performance and design take a noticeable leap forward. Trust me, you’ll wonder how you ever worked without them!
Lauren Atherton
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