What’s your nonprofit’s magnetic personality?
What’s your nonprofit’s magnetic personality?
A done-for-you brand refresh aligning your strategy, visual identity, and marketing templates so your nonprofit can attract the right donors, communicate clearly, and fund your work with confidence.
When you started your nonprofit, building a “brand” was probably not the priority. But as your organization has grown over time, you start to feel the negative effects of your outdated branding…
You need a brand that communicates your mission clearly, build donor trust, and make it easy for people to support your work.
That’s where The Brand Level-Up comes in.
Over 60 days, we’ll transform your visuals into a cohesive, strategic brand that reflects your impact, attracts the right supporters, and frees you to focus on running your nonprofit.
After The Brand Level-Up you’ll have:
Donors understand exactly what you do and who you do it for by your visuals ALONE. Everything you share about your non-profit is consistent, clear, and built to make people pay attention (and donations too 😉)
“We love what we do but we have a hard time explaining it to others.” - words you and your team will never say again after the Brand Level-Up. You’re now clear on how your non-profit is DIFFERENT from others out there. Not only is this now clear from your messaging, it’s evident in every visual representation of your brand.
Every flyer, social media post, newsletter, and presentation is cohesive, on-brand, and ready-to-go. You and your team no longer spend hours recreating graphics, and instead use templates that make you look polished, confident, and trustworthy.
With your brand, templates, and website aligned and ready, you can finally spend your energy on what matters most: running events, engaging supporters, and expanding your impact.
Take it from my client, Erica
You wouldn’t know our designs were all from the same organization. Now, every single thing we do, anyone can look at it and say ‘that’s Kids Hub!’ Everything is streamlined, and everyone on our team knows the expectation.
Our new logo makes us more recognizable to the community and more legitimate to our donors. Yes, the investment can feel scary, but it also pushed us to internally think about who we are and how we want to communicate. Now we have such a better grasp on exactly who we are and our value proposition. It’s a commitment, but truly, the best commitment with such potential.”
The SPARK Strategy Session is a focused workshop that aligns your brand with your next stage of growth. Using the SPARK framework (Story, Personality, Audiences, Research, and Key Priorities), we define what you want to be known for, who you need to reach, and the priorities that will bridge that gap moving forward.
We start by translating your mission into a visual language that resonates. Your logo, color palette, typography, icons, and imagery will reflect the true purpose of your nonprofit, giving every piece of communication instant credibility. This is the foundation of your entire brand.
Finally, we arm you with ready-to-use, on-brand templates for every touchpoint: email, social media, presentations, proposals, and more. You’ll save hours each week, stop reinventing the wheel, and confidently share materials that attract donors and supporters.
Every asset works together to save you time, communicate your mission clearly, and attract the right donors and supporters.
Partner with Lauren Atherton, an award-winning brand designer with 16+ years of experience and the founder of HeartSpark Design. Lauren has guided 32+ nonprofit organizations through brand refreshes that helped them look more credible, feel more confident, and show up consistently—without losing the heart of what made them special in the first place.
During the Brand Level-Up, you’ll work directly with Lauren to design your custom branding so your visuals will finally match your impact. Think of her as the calm, strategic guide who helps you navigate the messy middle between a scrappy starter brand and a polished, professional one—one that inspires your community and makes fundraising feel easier, not harder.
Check out our branding portfolio to see how our approach comes to life for real nonprofits across the United States.
Working with a branding expert for the first time can feel intimidating, but a great partner will make the process collaborative, smooth, and inspiring—a fresh new chapter for your organization! With the Brand Level-Up, you’ll work directly with Lauren to capture your mission and translate it into a cohesive brand that reflects your organization’s unique impact. You’re in expert hands!
Expect to be actively involved in sharing information about your nonprofit, reviewing designs and sharing feedback along the way. Don’t worry—Lauren will guide you on exactly what feedback is needed and when, making it easy and straightforward. By the end, you’ll have a brand that feels true to your vision and equips you to attract donors with confidence.
This done-for-you service is ideal for growing nonprofits with fewer than 3 team members, especially those aiming to reach the next funding level. It works best when one leader – such as your founder, executive director, or CEO – is directly involved and can help make decisions more quickly throughout the process.
The right time for a design refresh is when you start feeling like your current visuals are holding you back. If your brand no longer reflects your mission, or if you feel hesitant to share your website and materials, it can freeze your confidence—and your nonprofit’s growth.
A rebrand can also be valuable if your organization has evolved since you first started. When your mission or programs have shifted, professional branding gives you the clarity and tools to move forward with confidence.
Lauren can help you decide if now is the right time for a new brand strategy, visual refresh, or website redesign. Schedule a free call to talk it through with Lauren!
Absolutely! If you’ve just given your logo a fresh new look, we’ll use it to inspire your brand identity style. Beyond just your logo, we’ll spruce up every aspect of your visual brand, ensuring everything feels polished and wonderfully consistent.
It’s safe to say that if you’ve made it this far on this page you already know it’s time to give your nonprofit the branding it deserves. Click here to book your free call with Lauren and let’s talk through how we’re bringing this to life
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